LR Classic also hosts the annual Series Trophy, a unique spirited “competition” for Series Land Rover owners. The Series Trophy is a typical 4×4 Overlanding event based on the original “Camel Trophy” where Series Land Rover owners embrace the Landy spirit driving their beloved authentic vehicles where it belongs – deep in the African Bushveld. The entrants enjoy fun dirt road routes through scenic valleys and hills, challenging off-road and 4×4 tracks through picturesque riverbeds, forests and plantations, conquering mountain passes and historic tracks and routes, game viewing & birding, visit quaint places of interest and antiquated towns, experience the diversity of wildlife and fauna & flora, all whilst accumulating points in honors of being declared winners of the Series Trophy.

The tourism industry in SA suffered immensely due to the devastating effect Covid-19 lockdown had, and still have, on the sector. André founded the Series Rally concept in support of the local tourism industry. The first Series Rally took place during August 2020 when lockdown regulations were eased to allow cross-provincial and leisure travel. André identifies an area to take the Rally to, does a recce, drafts an itinerary to add value to the area and facilities within the area, and markets the Rally adventure. Itineraries often include meals at restaurants in the identified area, 4×4 activities, visits to interesting places such as museums, camping and lodging, and often lesser-known / visited tourism facilities such as the Tswaing Crater near Soshanguve, giving valued support and exposure to places visited.